由日本动漫在中国的兴盛引发的思考

Reflection of the amine's prosperity in China

随着现代传媒技术的发展,动漫作为一种新兴的产业文化正日益蓬勃地发展。日本动漫以其制作精良、形象生动的特点占据了中国大部分的动漫市场,吸引了众多的青少年,而借助动漫,日本文化也在潜移默化中灌输给了青少年。文章试图分析日本动漫在中国的传播现状以及对中国的影响,从而提出面对日本动漫的冲击,中国动漫界应对的措施。

With the development of modern media technology,anime,a newly-emerging industrial culture,is increasingly booming in recent years.During its globalization,anime is not only recognized as a public entertainment tool,its strong power of cultural transmission is gaining highlight as well.Featured by its fine production and vivid images,anime has attracted thousands of millions of Chinese young people,thus dominating a large proportion of Chinese anime market.Meanwhile,the Japanese culture embedded in anime is gradually penetrating into the Chinese youngsters＇ minds.By analyzing the status quo of the anime transmission in China and its influences,this paper tries to raise some measures as to how China will face the impact caused by anime.