基于因子分析方法的海南省旅游竞争力比较研究

Comparison Research on the Tourism Competitiveness Based on the Factor Analysis Method in Hainan

以每个省作为一个地区,抽取南方14个省市,选取分别反映旅游竞争力各个方面的13个指标,采用SPSS17.0软件进行因子分析.通过分析对比、评价影响海南省旅游发展的主要因素,进而提出提高海南旅游业竞争力、促进海南旅游业发展的具体措施.最后提出一些建设性意见,旨在为海南旅游业发展提供一定的理论基础.

We take the method of Factor Analysis to research 13 Indicators that mainly reflect competitiveness of tourism from 14 regions of the South of China,With comparison analysis and evaluating the factors that affect the development of Hainan Tourism Industry by software SPSS 17.0,we obtain some helpful results that can increase the power of competitiveness and the development of tourism.we present some suggestions to support the development of tourism industry from the theory.