消费社会背景下上海世博会国家馆之设计符号解析

Symbol Analysis of the Shanghai World Expo National Museam Design in the Consumer Society

在消费社会中,符号早已渗入设计、创造、使用和消费的方方面面,现代艺术设计实际上已成为一种符号的设计。符号的巨大力量不仅建构了现代意义上的设计,而且成就了消费符号的过程。无论是图像符号、指示符号还是象征符号,在上海世博会各国国家馆的设计中都得了充分利用,并且通过对符号进行新的编码和解码,使设计符号的意义得以产生、扩展、偏移和转化。

In a consumer society,the symbol has already infiltrated the human design and creation,use and consumption aspects.Modern art design in fact has become a symbol of the design.Construction of the huge power of symbols is not only the design of the modern sense,but also achievements in the process of symbolic consumption.Whether the icon symbol,the index or symbol,in the national Museum of the Shanghai World Expo design are fully utilized,and through the new coding and decoding of design symbols,the meaning of design symbols can be generated,expanded,migrated and conversed.