摘要
20多家互联网开放平台覆盖了全球大约20亿的人口。未来的竞争,是平台与平台之间的竞争,是生态系统与生态系统之间的竞争。
Kaixin001.com(Kaixin),a social networking website in China,has experienced ups and downs within the three years.At the second half of 2008,virtually all Chinese office staffs were addicted to a game called'Happy Farm'on Kaixin.Its users amounted from several thousands to millions within only one month! But after that,other games released by Kaixin never achieved similar success. Kaixin could have followed the path of Internet giants in China:starting with one popular application or product,and then developing into an all-encompassing empire. But when Kaixin steps into other applications, it found there's already a giant. Internet giants are also facing such growth problem;they try to satisfy users' changing demands,from portal,search engine to games, e-commerce...As they get involved in more and more products,they are bloated and lost advantages in their core businesses. World famous social networking site Facebook shows us a Utopian solution:with an open development platform,there are over 400,000 developers creating 24,000 products, which help Facebook win 700 million users around the world and become the No.l display advertiser in the industry. The open platform strategy seems to trigger a new subversion on the Internet.Take Google's open source Android system for example,it grows into a top handset system that beat Nokia's Symbian and rivals Apple's system. For a time being,open platfrom becomes a religion,no matter traditional giants or new comers on the Internet.And it waits to be seen who will lead this trend in China.
