首饰摄影的文化再现与表达

The Cultural Reflection and Expression in Jewellery Photography

首饰摄影作为商业广告摄影的一部分,其文化的演绎已日趋成熟,展现给观众的不仅仅是表面的工艺或材质,更多的是因其内在文化而产生的商业价值,本文就是想从文化的视角来探讨首饰的拍摄手段与表现方法。一、首饰文化——商业魅力之所在1.首饰与文化首饰的起源,说来繁杂,但有一点是可以肯定的,那就是与人的密切关系。原始人类在劳动实践过程中,逐步对自然界中一些与他们生活密切相关的材料如植物的果实、种子、动物的羽毛、牙齿、骨骼以及石（玉）料产生朦胧的神秘看法,他们甚至将之作为自己巫术活动中的崇拜对象,赋之予神秘的力量。

As part of commercial advertisement photography. nowadays,ways of communicating culture in jewellery photography has become more and more mature.Jewellery photography does not only present to audience the surface craft or material,but also the commercial value resulting from its inner culture.This article is intended to discuss the photographic approaches and expression techniques from the perspective of culture.