数字出版模式中的编辑定位与职能

The role orientation and function of editor in mode of digital publishing

伴随IT技术等的发展和互联网功能的扩展,数字出版在全球范围内迅速崛起,对繁荣出版事业和文化传播事业起到了积极的促进作用.同时,数字出版的网络运营、资本运作、品牌意识和经营理念等还对传统出版业产生了极大冲击和挑战,其有助于传统出版业的改进与提高.但是,就目前数字出版的发展状况来看,数字出版较比传统出版的实质并未改变,只是操作的手段和实现产品途径的变化,且其流程中的简单拼凑、选题无序以及在技术标准、著作权保护等方面的问题也已逐渐显露出来.有鉴于此,从编辑素质、出版行为、编辑流程、出版模式等方面分析数字出版模式中的编辑定位与职能,提出数字出版模式中编辑职能延展与发挥的路径.

With the information technology development and the Internet functions expansion,digital publishing rises rapidly,which has greatly improved the prosperousness of publishing industry and cultural transmission.Meanwhile,in the digital publishing mode,the network operation,capital operation,sense of brand and management ideas do produce huge impact and challenges to the traditional publishing industry,which is actually in improving the traditional publishing industry.The present digital publishing has some changes on its operation methods and production procedures.However,compared with the traditional publishing,it has no essential change at all.Some problems such as the simply-assembly of process,the disorder of topic-selection,technical standards,and copyright protections are gradually revealed.This paper discusses the role orientation of editor and offers ways of extending the functions of editor in mode of digital publishing by analyzing the quality of editor,publishing activities,editing process,publishing mode and so on.