浅析SimMarketing软件在高职院校市场营销专业实践教学中的作用

The SimMarketing Software's Effect in Practice Teaching of Higher Vocational Colleges' Marketing Major

目前高职院校营销专业教育存在的不足,主要体现在实践机会较少,理论教学不能满足学生求知欲,学生对实践教学要求迫切;在这样一个大的背景下,SimMarketing软件的作用日益凸显。SimMarketing软件的使用,使市场营销专业教学抛弃纸上谈兵,与时俱进,将学生培养成为理论打基础,实践经验当武器的实战家。

The current deficiency of marketing education with senior vocational schools lies in the lack of practice opportunities.While students learn theoretical knowledge in the classroom,they do not have sufficient exposure to accumulate practical experience and skills.In such a context,the software of ＂SimMarketing＂ is of increasing importance： it helps students keep updated with the newest market trends.Besides building a solid theoretical foundation,now students can solve actual problems and accumulate real,practical experience.