我国区域体育产业的基本定位——基于区域体育产业协调发展的视角

Research on Orientation of Regional Sports Industry:In Perspective of Coordinated Development of Regional Sports Industry

我国体育产业处于快速发展的初级阶段,区域间体育产业发展不平衡。目前正是各地行政部门制定"十二五规划"时期,探索我国区域体育产业发展的途径,避免盲目性,增加科学性,确立本区域体育产业定位十分必要。依据区域环境资源与市场需求因素确定区域体育产业的存在形态,本着"有所为有所不为"的方略,采取大力发展区域优势体育产业、积极培育潜优势体育产业、缓步开发弱势体育产业的策略,有利于实现我国各区域体育产业的全面协调发展。

The sports industry in China is in its initial stage with rapid development,and appears imbalance statements among regions.At present,it is the period for administrative department to make＂the Twelfth Five-Year Plan＂ period.It is necessary to search for industry orientation for regional sports industry,which explore ways to develop regional sports industry while preventing blindness and increasing scientific ness.According to regional environmental resources and marketing demand to determine existence forms of regional sports industry,the policy maker should adhere to principle of ＂adopt something while give up others＂,and make strategy of giving priority to advantageous sports industry,cultivating potential advantageous sports industry actively,and exploiting less advantageous sports industry prudentially.Only in this way can achieve overall coordination of sports industry in our country.