导游讲解语言的美学特征分析

The Aesthetic Features of the Language of Tour Guides

导游讲解语言是导游服务的重要工具,利用好这一工具是提升导游服务水平的关键。旅游活动本身就是审美活动,导游讲解语言就是实现这一审美活动目标的重要手段。导游讲解语言与美学结合具有必然性,同时导游讲解语言又在创造美和传播美。系统分析了导游讲解语言的美学特征,指出了导游讲解语言的美学价值。

Language of tour guides is an important tool in guide service.It is also the key to improving service levels of tour guides.Tourism itself is an aesthetic activity,in which language of tour guides becomes an important way to achieve the goal.The aesthetic features and the value of tour guides are proposed for discussion.