名人代言虚假广告的法律责任探析

Analysis of the Legal Responsibility of False Celebrity Endorsement

近年来,名人代言虚假广告的现象时有发生,而我国《广告法》对名人代言广告没有规定,因此,关于名人代言虚假广告的法律责任问题倍受关注。为了完善我国广告立法,规范名人广告,进而明确名人代言虚假广告的法律责任,必须明确名人在代言广告合同中的法律地位,厘清名人代言虚假广告应负法律责任的法理基础,进而明确名人代言虚假广告的法律责任。

False celebrity endorsement has frequently occurred in recent years.Since there have been no regulations in the ＂advertisement law＂ for celebrity endorsement,the legal responsibility for this has received much attention.In order to perfect the advertising legislation and to regulate celebrity endorsement,legal responsibilities for false advertising have been clarified.The legal status of the celebrity in the advertisement must be made clear in the contract.