老年人旅游消费心理及其市场营销对策研究

The Consuming Mentality of Elderly Tourists and the Measures of Marketing

随着生活水平的提高,思想观念的转变,老年人出游愿望普遍增强,但目前还没有形成完整的适合老年人出游的旅游市场。在详细分析了老年游客消费心理特征的基础上,进一步提出老年旅游市场开发的策略。

With the rising of people＇s living standard and the change of ideas,most of elderly people hope to travel.But at present,an appropriate tourist market for elderly people has not yet been perfect.According to the consuming mentality of elderly people,some measures in tourist marketing are offered for consideration.