论南京市工业旅游发展策略

On the Development Strategy of Industrial Tourism in Nanjing

工业旅游是随着旅游业发展而产生的新型旅游项目.南京市发展工业旅游具有资源、市场和较为成熟的旅游环境等优势,在工业旅游发展中取得了一定的成绩,也存在一定的问题.文章通过对南京市发展工业旅游的条件与现状的分析,提出通过创新理念、深度开发旅游产品、积极扩展客源市场、精心设计旅游路线、加大旅游产品促销力度等措施促进南京市工业旅游的进一步发展.

Industrial tourism is a new tourism project rising along with the development of tourism.Nanjing has its own superiority in the development of industrial tourism with comparatively rich resources,stable markets and mature tourism environment,all of which have established a good foundation for the development of industrial tourism.Although some achievements have already been made,there exist some problems.Based on the analysis of the developmental conditions and the current situations of industrial tourism in Nanjing,the author puts forward that innovative ideas about industrial tourism,in-depth development of tourism products,actively expanding tourist markets,well-designed travel routes,making efforts to promote the sale of tourism products,etc.can stimulate the further development of industrial tourism in Nanjing.