新兴的广告形态——网络广告

A New Type of Ad——Internet Advertising

随着信息技术、互联网络在全球的发展， 全球经济朝向数字化经济迈进，Ｉｎｔｅｒｎｅｔ 的出现及其广泛应用， 给传统广告业带来了巨大的冲击， 网络广告应运而生， 并成为当今世界最热门的广告形态。文章从网络广告的媒体、特质、具体方式、人才需求等几个侧面系统地对网络广告这一迅速兴起的的广告形态做了一些初步的探索，并在此基础上进一步分析了网络广告给企业带来的无限商机及其发展趋势。

As rapid spread of Internet and information technology in the world, the world economy is turning into digital economy. The emerging and swift developing of Internet bring about the Internet Advertising (IA) and then push it to be the hottest style of Ad. In order to understand IA-the newly emerging type of Ad, the paper tentatively inquires into its media, features, modes of issue, requirements of talents and etc. On the basis, the paper goes further into the discussion of the commerce chances it promotes and its growing trends in our country.