90后大学生主题教育活动品牌打造与创新

Innovation of theme education for the post-1990's-born college students

在当前复杂多变的新形势下,面对90后大学生新群体,思想政治教育需要改革和创新。本文基于对90后大学生文化价值观的调查和分析,提出打造和创新主题教育活动品牌是做好90后大学生思想政治教育的有效手段,从而对主题教育活动品牌的内涵、原则和评价标准进行了详细阐述,并就如何打造和创新主题教育活动品牌提出了切实具体的建议。

In the current complex and variable new situation,in the face of new group of college students born after the 1990＇s,we should reform and innovate our ideological and political education.This article was based on the investigation and analysis about the cultural values of the college students born after 1990,and proposed that brand building and innovation about theme education activities is an effective means of the ideological and political education for the college students born after 1990.This article also elaborated the content,principles and evaluation criteria for brand building and innovation of the theme education activities,and advanced specific recommendations about how to do it.