关于民族地区非物质文化遗产资源旅游产品化研究——以桂林饮食文化遗产项目为例

Research on Intangible Cultural Heritage Tourism Products:A Case of Guilin Eating and Drinking Cultural Heritage Project

开发民族地区非物质文化旅游产品,对保护传承民族地区非物质文化遗产大有裨益。桂林非物质文化遗产代表性遗产目录中,饮食文化遗产项目所占比重大,具有历史悠久、种类繁多、品质优良、知名度高、工艺独特、市场潜力大等特色,但在申报工作、保护传承、品牌意识、产业规模、宣传力度等方面也存在着问题。桂林饮食文化遗产旅游产品化路径在于培育品牌、产业扶持、创设公园、创新产品、节庆打造、建立地标、强化体验、开发商品、注重营销等方面,从而丰富桂林旅游产品,促进桂林旅游经济的快速发展,使遗产得到更好的保护、传承和发展。

non - material cultural tourism product development, benefit for passing on the safeguarding of the intangible cultural heritage. Guilin representative heritage directory of intangible cultural heritage, diet culture heritage projects accounted for a large proportion, with a long history, a wide range of unique, high quality, high visibility, process, market potential, and other characteristics, but in reporting, the protection of heritage, brand awareness, industry, advocacy, there is also a problem. Diet of Guilin cultural heritage tourism product path is to cultivate grand, creation Festival, the establishment of landmark parks, innovative products, to build, enhance experience, develop products, focusing on such areas as marketing, thereby enriching Guilin tourism products, promoting the rapid development of Guilin＇s tourism economy, get better inheritance and development of the estate.