赛达航空:“服务到家”的精细化运作模式实践者

Saida Airline Agency:the Practitioner of a Meticulous Business Model to Provide Door-to-door Service

赛达航空是一家以航空代理为主业的小型企业。航空代理业是一个业务相对简单、竞争异常激烈的行业,生存在这个行业中的企业要想培育自己独特的竞争优势就变得非常困难。创造并成功实施一种好的商业模式是培育企业竞争优势的一种可行的途径。作为一家小型企业,在信息时代里,同时面对传统的航空代理企业和便捷的网络航空代理商的双重竞争压力,赛达航空在它所服务的地区里,仍然成为一家口碑极为良好、客户回头率极高的企业,它所依赖的是什么呢?赛达航空的独特之处在于采用了免费的"送去接回"服务模式。但是,这种服务模式真的能够带来成功吗?要如何来看待这种运作模式?

Saida is a small firm whose main business focuses on airline agency.It is very difficult for airline agencies to survive or to keep competitive advantage because the operations of the business are relatively simple and the competitive environment is extremely tough.A potential solution is to create a good business model and put it into practice.Saida has very good public praise and maintains a high customer retention rate despite the competitive pressure from both the traditional competitors and the online airline agencies in the information age.What makes it stand out？ Saida has adopted a meticulous business model of providing door-to-door service.Does this model bring success？ How should we evaluate the business model？