试论我国新闻出版业软实力现状与发展之路

On the Situation and Developmental Way of the Soft Power Quo of China Publishing Industry

由新闻出版大国向新闻出版强国转变,软实力的提升既是绕不过去的一个槛,又是迎头赶上的希望所在。本文在分析我国新闻出版业软实力现状及存在问题后,提出需要从器物(物质)、制度、思想内容和人才培养造四个方面建设与提升新闻出版软实力。

From the big country of Press and Publications to power of it,soft power is not only the last one around the threshold,but also the hope of catching up.This paper analyzes the soft power of press and publication industry status quo and existing problems,to the need from the objects（substances）,system,content and personnel training in four aspects of building and upgrading manufacturing of Press and Publication soft power.