企业互搏意愿与产品创新绩效的实证研究

An empirical study on willingness to cannibalize and product innovation performance

近年来,产品创新是企业获取竞争优势和区域产业升级的关键,企业虽能认识到原始性创新的重大意义,但具体落实到行为却很少,导致企业原始性创新不力的根本问题是企业互搏意愿不足。而目前研究尚未明确互搏意愿的内在结构,从而无法解决企业创新实践中的存在认知与行为差异的"知行悖论"。本文以互搏意愿为起点,剖析其内在结构维度,构建"互搏意愿→产品创新绩效"关系模型,并以产品支持作为调节变量,得出企业互搏意愿与产品创新绩效直接相关联。研究结论为企业产品创新或升级决策和提升产品创新绩效提供切实可行的理论框架。

Product innovation is currently seen as the key determinant to acquire competitive advantage and regional industry updating.Although the firm can realize the emergence of radical innovation,Innovative behaviour in organisations is still seldom in chinese firms because of lacking the willingness to cannibalize（WTC）.Little research is about the structure of willingness to cannibalize,so we cannot give the solution of the dissonance between recognition and behaviour which is so-called ＂Paradox of recognition and behaviour＂.By being analyzed the concept of WTC and being constructed the dimensions of WTC,this paper introduces and empirically tests a structural model of WTC and product innovation performance.The results provided empirical evidence and suggestions for improving firms＇ product innovation capability through WTC.