基于ESP特点的营销英语教学设计探索

A Study of Course Design for Marketing English Based on the Features of ESP

经济全球化对营销人才的英语交流能力提出了更高的要求,为此,我国高校需要培养专业基础扎实,英语技能熟练的复合型人才,因而,专门用途英语的教学日益重要。本文在阐述专门用途英语特点的基础上,探讨市场营销英语教学模式,研究了其课程内容设计和实现手段,以期提升营销英语的专业教学效果,培养学生的综合应用能力。

The economic globalization urgently requires talents with better communication skills in English.Hence our universities need to cultivate those inter-disciplinary talents with professional proficiency and good English skills.So the teaching methods of ESP have become increasingly important.On the basis of analyzing the features of ESP,we discussed the teaching methods of marketing English,and did research on its course design and ways of teaching so much so that we could teach marketing English more effectively,and practice on improving the comprehensive ability of the use of English for our students.