最关键的是终端——传统出版业向数字化转型的突破策略

Terminal Counts:Strategy for Breakthrough from Traditional Publishing to Digital Transformation

我国传统新闻出版业都在加快向数字化转型,其过程却显得步履蹒跚,究其原因虽然很多,但缺乏一种合适的阅读终端恐是其中的主要原因之一。特别是传统出版的一些优势资源如教育出版由于终端的限制,还难以大规模实现向数字化转型。而无论是过去的传统纸本还是未来的数字媒介,教育出版将始终是支撑我国书业的利润支柱。因此,国内书业要打开数字出版营销的困境必须从终端入手,而且首先要从教育出版进行突破。

Traditional publishing in China is undergoing ever-fast acceleration. However, the process is not without obstacles. The reason for this dilemma is rooted in the absence of suitable reading devices. Due to the limitation of terminal devices, traditionally advantaged resources, such as textbooks are experiencing difficulties in transiting to digital forms. However, for traditional paper media or future digital media, textbook is always a major source of profit for publishing industry. Therefore, in order to achieve a breakthrough in digital publishing and marketing, Chinese publishers have to solve the problem of terminal devices first. Moreover, educational publishing should be given first priority.