论高校图书馆公共关系的三大目标

On the Three Aims of Public Relations of University Libraries

该文主要论述了高校图书馆公共关系的三大目标:认知度、美誉度及和谐度。通过这三大目标的实现,不仅能提升图书馆形象,完善图书馆管理,还能优化自身与目标公众的关系,促进高校图书馆的发展。

This article discusses the three aims of public relations of university libraries： the cognition,the goodwill,and the harmony.Through the realization of the three aims,the libraries can not only improve their image and perfect their management,but they can also optimize the relation between them and the target public and advance the development of the libraries.