观众审美接受中的电影生产

Film Production in the Audience Aesthetic Appreciation

从以法兰克福学派为代表的否定大众文化到以费斯克为代表的肯定大众文化的嬗变,很大程度上是因为各理论家所处社会环境变化对理论家的影响造成的,大众文化背景下的观众是很具有生产力的,他们的审美接受推动电影人去生产属于观众的电影文本。当前优秀华语电影的观众能动力既决定娱乐也决定电影的生存和发展。电影观众很大程度上是充分狂欢的人,在观众狂欢之时,代表当前电影的观众文化与精英文化发生矛盾,并且在某种意义上获得胜利,开始了"殖民"。

The change from Frankfurt School＇s negation of popular culture to Fiske＇s representative affirmation of cultural populism is caused,to a large extent,by the influence of different changes of social environment on the theorists.The audience are productive under the background of popular culture.Their aesthetics appreciation motivates movie makers to produce audience-oriented film texts.At present,the initiation of excellent Chinese film audience not only determine recreation,but also the survival and development of the film industry.The film audience is largely full of revel,during which the representative andience culture conficts with the elite culture,and in a sense wins the victory and starts ＂colonization＂.