铁路物流企业发展快递业务的SWOT分析及对策研究

SWOT Analysis of Railway Logistics Enterprise Express Business and Its Development Countermeasures

在介绍我国快递市场和高速铁路发展现状的基础上,运用SWOT方法分析了铁路物流企业在快递市场上的竞争优势、劣势及存在的机遇与挑战,提出了铁路物流企业相应的发展对策。

After introducing the development status of the express market and the high-speed railway in China, the paper applies SWOT analysis to the competitive advantages, disadvantages and opportunities and challenges of the railway logistics enterprises in the express market and puts forward development countermeasures for them.