人际关系、网络社会与社会舆论——以社会动员为视角

The Relationships in Network Society and Public Opinion

网络社会在转型中国逐渐生成并发展,而孕育、发生于其中的公共事件日益展现出对实体社会的重构力量。社会舆论则是此类公共事件的灵魂和骨架。网络社会特有的人际关系促进了其中的社会舆论的广泛、有效、自主形成。这种在网络社会中迅速建构、形成的社会舆论对社会动员有着深刻的影响,甚至是决定性的作用。

The network society has gradually generated and developed in transition China.The public events which happened in the network society has exhibited the reconstruction force to entity society. Public opinion is the soul and the skeleton of such public events. The peculiar relationships in the network society form the public opinion widely, effectively and independently. In the network society, the rapid formation of public opinion to social events has a profound influence on the internal and external mobilization, even it is decisive role.