铸造企业的CIS组合战略研究

Study on the CIS Complex Strategy of Foundry Firms

分析认为,造成中小型铸造企业形象较差的原因,除了铸造生产的工艺特点之外,主要是由于管理不善所致。在分析原因的基础上,提出通过实施CIS战略提高企业的管理水平,促使树立良好的企业形象,特别是对中小型铸造企业如何实施CIS战略,提出了框架方案和实施的建议步骤。

Foundry firms,that is a huge group of the manufacturing industry in China,but the image of the most of foundry firms are poor.Through analysis,it is found that the reasons that foundry firms are in poor image is contribute to poor management,in addition to particular the quality of castings.The problems are dim management consciousness,management information channel with obstacle,rude approaches,chaotic fieldwork,inferior quality,etc.A approach by actualizing the CIS strategy（the Corporate Identity System） is brought forward to improve the image of foundry firms.Simultaneously,an outline program of actualizing the CIS strategy and the actualizing procedure is brought forward.