基于模糊层次分析法的电子商务风险评价

Research on Risk Evaluation of E-Commerce Based on Fuzzy Analytical Hierarchy

电子商务风险评价指标体系由目标层、准则层和指标层组成。目标层代表电子商务风险,准则层包括战略规划风险、应用信息技术风险、管理风险、人员风险、环境风险,指标层共有16个指标。任何一种风险分析法均是基于人们对于该种风险的认识程度,因此对电子商务风险的分析模型也是从有关专家及实际从事该项工作人员的经验判断出发,搜寻原始的经验数据,结合科学实用的层次分析法和模糊评价法建立起电子商务风险的模糊层次分析评价模型,得到各风险指标权重,确定各风险因素的模糊隶属关系,进而通过综合分析而得出电子商务风险评价结果。

As an important part of E-commerce risk management,the choice of E-commerce risk evaluation method is of great significance.The author first establishes the index system for E-commerce risk evaluation.Then based on fuzzy analytical hierarchy method,the author evaluates risks in E-commerce.Combing the practice,the author points out the level of E-commerce risk and some suggestions for the enterprises on how to construct E-commerce.