基于CRM的医学图书馆知识服务体系构建

Construction of the Knowledge Service System of Medical Library Based on CRM

本文在对CRM的基本概念和内涵进行分析的基础上,探讨CRM引入到医学图书馆知识服务研究的可行性;并结合CRM理论,制定医学图书馆知识服务体系建设的原则、目标与策略。

Based on analyzing the basic concepts and connotation of CRM,this paper discusses the feasibility of introducing it into the knowledge service in medical library.Combining the theory of CRM,this paper formulates the principles,objectives and tactics of establishing knowledge service system in medical library.