“能量公社”运动交互系统设计

Sports Interactive System Desing of Energy Community

首先分析了移动互联时代运动的特殊性,进而确定18～35岁的年轻人为目标群体,通过人种志观察、深度访谈等用户研究方法,将其按运动需求和动机归纳为4类典型用户,并确定以其中一种"自我实现型"用户为产品设计对象。其次,针对该类目标用户的特点,提出了基于运动产生音乐、现实运动与虚拟互联结合的"能量公社"运动交互系统,并展开了深入地细节设计。该系统创新性的实现了基于互联终端和PC平台运动体验的交流和分享。

It analyzed the specilality of mobile internet era,and determined the 18～35 years old people as target group.Through use research methods of observation and in-depth interview,four kinds of typical users were divided into according to sport demands and motive,and took the ＂self-actualization＂ users as product design object.According to the characterisitics of target user,it put forward ＂Energy Community＂ sports interaction system combined with sports producing music,real sports and virtual internet.Users could share and exchange their sports experiences by the interconnected terminal and PC platform.