低碳经济下林产品营销渠道建设的思考

Thinking on Marketing Channel of Forest Products under Low-carbon Economy

基于林产品生产和销售的特点,在低碳经济下林产品营销渠道建设需重新审视。通过阐述低碳经济下林产品营销和发展面临的要求,针对林产品渠道存在的问题,提出了林产品营销渠道重建的建议,创新渠道体制,提高渠道绩效;使用现代信息技术,建立资源节约型渠道体系;优化渠道组织,提高渠道效益等。

Baseed on the charateristics of forest produces manufacuruing and marketing,the paper provides new ideas for reorganization of forest products marketing channel under low-carbon economy.It investigates the demand of forest products marketing and development under the low-carbon economy.It points out the problems of existing products channels,and puts forward advices for marketing channel reconstruction from the channel performance,resource conservation and optimum channel organization.