文化产品偏好的内生化研究

Research on Endogenous Preferences of Cultural Goods——Methodology and Policy Implication

本文试图从经济学和社会美学的角度建立对文化产品偏好内生化的分析框架,从而解释和评论文化政策对人们文化消费福利的影响。本文分为三部分,前两部分为方法论,分别从个体偏好和群体偏好两个角度对文化偏好内生化的理论进行推演,以人力资本或"成瘾资本"积累的角度、预期与信息、习俗、历史演化和意识形态刚性来假设个体文化偏好的稳定性;同时文化偏好的形成受到其他文化场域中不同趣味主体之间的相互作用、转换或扭曲,人们的口味通过个人资本积累形成的稳定性与群体不同趣味的场域影响的共同作用,形成了一定的演化路径;第三部分分析了当前中国文化政策在之前的理论推演所假设的文化偏好形成路径中,所起到的作用和效果以及对人们文化消费的福利影响,并结合文中的逻辑得出一些结论和建议,这些结论包括对"城乡二元文化区隔"、"维持多元文化共存"、"精英文化和大众文化的共生演化和趣味遏制"以及"对外来文化产品进口配额限制"等政策其效果和预期目标的不一致的总结和批判,并提出建议。

This article tries to build a frame of analysis endogenous the preferences of cultural goods from the views of economics and social aesthetics,in order to demonstrate and criticize relevant policy influence on people＇s welfare of consuming cultural goods.There are three basic parts for demonstration.The first two parts constitutes methodology for our analysis,including individual preference and group preference methods for endogenous cultural preference derivation.First we start with the hypothesis that it＇s human capital or addictive capital accumulation that explain how habits,expectationinformation,historical evolution and the rigidity of ideology form the stability of our cultural preferences;at the mean time,cultural preferences are influenced by interplaying,transformation and distortion from other fields in which people hold different tastes.The stability of human capital accumulation and the distinction of fields form certain evolutionary path.The last part consists of conclusion and policy implications based on former hypothesis and derivation,in which we can conclude how cultural policies affected people＇s welfare and the preference forming path.These implications offer critical judgment on such policies and issues like ＂Distinctive tastes effects of dual structure of urban and rural＂,＂Multicultural Maintenance＂,＂Co-evolution of elitemass Culture＂ and ＂Constraints and quota for imported cultural goods＂,whose expected targets may not be reached according to my previous research.Thus further advice should be brought out.