湖南省医药企业知识产权战略的SWOT分析

SWOT Analysis of Intellectual Property Rights Strategies for Medicine Enterprise in Hunan Province

本文运用SWOT分析方法,分析湖南省医药企业知识产权战略的优势、劣势、机会和威胁,根据湖南省医药企业知识产权保护现状,提出了湖南省医药企业四大知识产权战略(SO、WO、ST、WT战略)。湖南省医药企业必须加强知识产权战略的调整,才能在医药行业激烈的国际竞争中处于有利位置。

This article analyzed the advantage, weakness, opportunity and threat of intellectual property rights （IPR） strategy of pharmaceutical enterprises in Hunan province. In accordance with the current IPR protection of pharma- ceutical enterprises in Hunan province, four IPR strategies in pharmaceutical enterprises, which are SO, WO, ST and WT strategy, were brought forward. Pharmaceutical enterprises in Hunan province should strengthen the IPR adjustment, so as to maintain a dominant position in the fierce international competition in the pharmaceutical industry.