关于度假酒店集群化的思考

On the Clustering of Holiday Hotels

本文基于老牌旅游区度假酒店的更新换代和产业升级是未来十年中国度假酒店主要增长点的分析下,提出差异化联合营销;杜绝地产营销等策略,强调塑造群落酒店的体验性,进一步实现对生活模式的引领。

On the basis of the idea that hotels in time-honored tourist sites need to be redeveloped and their amenities updated,which will be a new growth point of this sector in a decade,this paper suggests that we need to take joint differentiated marketing while putting an end to local marketing and focus on creating sound experience in those clustering hotels so as to further lead the life style.