呼和浩特市会展旅游开发初探

Research into the Development of Exhibition Tourism in Hohhot

笔者对呼和浩特市近3年举办的会展旅游基本情况进行了分析,发现近几年呼和浩特市会展旅游规模不断扩大,级别逐渐提高,会展形式越来越多;但也存在运转缺乏调控、配套设施不完备、从业人员素质低、专业会展组织少和专业化大型会展公司数量少的问题。针对这些问题笔者提出了规范管理、加强软硬件建设、准确定位市场、加强宣传促销和强化专业化分工协作等建议。

After making an analysis about the exhibition tourism held in recent three years in Hohhot, the paper finds out that the scale exhibition tourism is increasingly expanded, its level promoted and its forms varied, but on the other hand there are problems such as lack of regulation, imcomplete supporting facilities, low quality of the working staff, small number of professional exhibition organizations and big professionalized exhibition＇companies, etc. Aiming at these problems, the author thinks it is necessary to regulate management, strengthen both hard and software construction, precisely locate market, enchance publicizing and sales promotion, and strenghen specialized division and cooperation.