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“传者多源化”对传播生态环境的破坏与建设 被引量:2

The Destruction and Construction of the Communication Ecological Environment by the "Multi-source":of the Communicators
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摘要 新闻媒介的传播生态环境随着科学技术的发展快速地变化着,尤其是媒介传播主体构成的变化给当前的传播生态环境带来了更大的变化。本文通过对传播主体"多源化"现象出现的动力基础、现实需要、成员构成及内在特点的研究,进一步分析了"传者多源化"现象导致"把关权"被分解所带来的对传播生态环境的破坏性作用,以及给官方确定的媒介传播者带来的深刻反思及业务改进等建设性作用。 With the development of science and technology, the of the ecological condition of the media is rapidly changing , especially the main changes in the principal part of the media communication bring about greater change to the current condition. This paper analyzes the the devastating effect of the communication ecological environment, which is caused by the fact that the "multi-sourced communication" leads to the decomposition of " the right of checking " and the profound reflection and constructive influence on the media communicators identified by government officials by doing research on the driving factors of "multi-source" of the main part of the communication, practical needs, the membership of the research, and inherent characteristics.
作者 乌琼芳
出处 《内蒙古师范大学学报(哲学社会科学版)》 2011年第3期134-137,共4页 Journal of Inner Mongolia Normal University:Philosophy and Social Sciences Edition
关键词 传者 多源化 传播生态环境 communicator multi-source communication ecological environment
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  • 1[美]德弗勒和鲍尔-洛基奇:《大众传播学诸论》,北京:新华出版社'1990年,第339-440页.
  • 2培仁、刘强:《媒介经营管理学》,杭州:浙江大学出版社,1998年,第164-165页.
  • 3刘建明.受众行为的反沉默螺旋模式[J].现代传播(北京广播学院学报),2002(2):39-41. 被引量:70

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