消费的外部性与企业R&D策略:一项综合分析

Consuming Externality And R&D policy of firms: A Systhetic Analysis

正的消费外部效应及对应的递增消费（规模）回报是以信息产业为基础的现代社会中一类重要市场的主要性质。由于这一性质的存在，市场的技术选择有其特定机制和作用过程。本文以模型和推论形式解释了这一机制及相应的过程。据此提出一个综合了产业组织理论、竞争战略、营销理论的企业产品研发策略。该策略有助于在一个存在消费的自强化机制和快速形成主导技术的市场上。

Consume externalities and the related increasing return of product technology adoption is the main characteristic of one kind of important market which exists in modern society based on information Industry. Because of the characteristic, the technology choose of market possess special mechanism. We expose the mechanism and its acting process and provide an enterprise product R&D policy synthesizing organization theory. Competitive Strategy, Marketing Management. The R&D policy will help enterprises reduce its risk of being rejected by the market where exist self-enforce mechanism and form the dominating technology rapidly.