从全球性事件报道看我国电视财经新闻的国际传播力——以央视《直击华尔街风暴》与“世博会报道”为例

International communication force of Financial Report CCTV from world-wide events report——Case study of CCTV Straight Hit Wall Street Storm and World Expo Report

全球化背景下,国际传播力成为我国媒体参与国际竞争不可或缺的能力之一。电视财经新闻作为与经济发展密切相关的新闻类型,其国际传播力的发展具有更加重大的意义。从提升内容覆盖能力的媒介技术与资源优化配置,到提升有效传播能力的创新形态与媒体品牌,再到提升效果正面化能力的语态创新与信息加工,我国媒体已经积累了许多提升国际传播力的有益经验,已呈现出覆盖范围更广、新闻策划化、新闻本土化等有利趋势。

In the background of globalization, international communication force has been one of the dispensable abilities for domestic media to compete internationally. Closely related to economic development, the communication force of financial report is of greater significance. Media of China have accumulated rich experience in enhancing communication force, ranging from improving media technology of content coverage, optimizing resource alloca- tion, innovating means of transmission, increasing media brand recognition to constructing positive effect by skillful wording and information processing. It has taken on a favorable trend of larger coverage of news, better journalistic planning and more localized news report.