摘要
作为一种新的营销模式,网络营销以其自身的特点和优越性,受到了我国理论界和企业的高度关注,并在一些企业的营销实践中显示出了旺盛的生命力。目前,我国的网络营销领域仍存在网速过慢、网络安全难以保障、网络立法和监督不健全、网络营销人才紧缺等问题,要用合理的对策加以逐步解决。
As a new marketing model,network marketing has been highly concerned by theory and enterprises for its characteristics and advantages.It has also showed vitality in some enterprises＇ marketing practice.At present,there are still many problems in network marketing,such as network speed is too slow,network security is difficult to be guaranteed,legislation and supervision are not perfect,shortage of network marketing talents.
出处
《黑龙江对外经贸》
2011年第6期45-46,共2页
Heilongjiang Foreign Economic Relations and Trade
关键词
网络营销
网络安全
信息安全技术
internet marketing
network security
information security technology
