“后危机时代”的营销主张:服务主导逻辑的视角

Marketing Ideas in the Post-crisis Era Based on the Perspective of a Service Dominant Logic

针对"后危机时代"企业面临的营销环境,提出三点营销主张,即执行服务主导的营销逻辑、提高顾客的感知价值、培养顾客的忠诚度。其中执行服务主导逻辑是企业在"后危机时代"获得竞争优势的基本前提,而提高顾客的感知价值和培养顾客的忠诚度则是行动方向,三者互为一体,密不可分。

For the marketing environment in the post-crisis era,the pater put forward three marketing claim that the logic of the implementation of service-oriented marketing and improve customer perceived value,cultivate customer loyalty.Service dominant logic of which is the implementation of enterprises in the post-crisis era,the basic premise of competitive advantage,and improve customer perceived value and foster customer loyalty is the action,three each other one,inseparable.