改革开放后中国儿童消费行为研究

Study on Consumption Behavior of Chinese Children after Reform & Opening-up

改革开放后,中国儿童消费行为从建国初期的经济适用型向多样性、美观化方向发展。进入90年代,儿童消费行为开始向娱乐化、高档化转变,21世纪以后,儿童消费行为开始向追求高科技、高价格、高品质及成人化方向转变。纵观中国儿童消费走过的历程,儿童消费行为已经不只是单一的经济行为,同时也是一个文化行为,与中国的家庭、社会、学校教育等外部环境息息相关。

Consumption behavior of Chinese children changes from affordable at the beginning of PRC to diverse and beautiful after Reform Opening-up,then to entertaining and top quality in the 90s,to hi-tech,high price,top grade and adult after the 21st century.Looking back consumption behavior of Chinese children,which is closely related with family,society,school and education,it is cultural behavior as well as single economic behavior.