基于工作过程的网络营销实务课程模块设计——以武汉商业服务学院为例

The Module Design of "E-Marketing Practice" Course Based on the Working Process——Case Study of Wuhan Commercial Service College

中国电子商务的良好发展成为了网络营销发展的助推器,这就进一步明确了《网络营销实务》在电子商务人才培养中的重要地位。本文以武汉商业服务学院电子商务专业的实际探索为背景,以工作过程导向和校企合作原则为依据,对该课程进行了课程模块设计,形成了职业入门模块、职业基础技术模块、职业综合应用能力模块三部分。

The rapid development of Chinese e-commerce has become a booster for the development of e-marketing,which further defined the important position of ＂E-marketing practice＂ in e-commerce personnel training.This paper,in the background of the practical exploration of e-commerce in wuhan commercial service college,based on work process-oriented and the principle of school-enterprise cooperation,designed the Course Module,and Divided the course into three parts： professional entry module,vocational basic technology modules,vocational integrated application module.