浅析中式餐饮VI之盛器设计

On the Design of Chinese Serving Dishes from the Perspective of VI

随着国民经济的发展和人民收入水平的不断提高,我国中式餐饮业发展速度加快,形成了企业间的激烈竞争,这是一种包含环境、服务、质量等诸多因素于一体的综合竞争。许多企业为了在竞争中站稳脚跟,形成企业的核心竞争力而借助VI(企业形象识别系统)对企业进行整合包装。本文从中式餐饮企业VI设计中盛器设计现状研究入手,探索盛器设计的规律和方法,为中餐企业的VI设计寻找理论基础,从而实现企业的品牌战略。

The development of national economy and the rising income of the people result in the rapid growth of Chinese catering businesses and the fierce competition between them.The competition is a comprehensive one including such factors as dining environment,service and quality,etc.In order to increase their respective competitiveness and succeed in this competition,many businesses aim to establish their images by means of VI.This paper starts by exploring the status quo of Chinese catering businesses＇ serving dish design from the perspective of VI,and then sets out to analyze the principles and methods of serving dish design so as to find theoretical support for VI design of Chinese catering businesses and to establish the strategy for their brand development.