浅谈现代博物馆与旅游——以三星堆博物馆旅游发展为例

A Preliminary Study of Modern Museums and Tourism——Taking Sanxingdui Museum as an Example

四川广汉三星堆博物馆因资金缺乏、产品开发不足、宣传促销力度不够等因素未能将三星堆旅游资源优势转化为经济优势。为了能更好地发挥三星堆文化旅游潜力,本文特提出相应对策与建议,以期产生更大的社会效益和经济效益。

The Sanxingdui Museum in Guanghan,Sichuan has failed to turn its tourism resources into economic profits because of slow product development and inadequate promotion,which resulted from the lack of funds.This paper suggests corresponding measures to tackle the problems so that the tourism potential of Sanxingdui Museum could be fully developed and better social and financial benefits could be achieved.