基于产学研新模式下的课程体系开发设计——以市场营销专业为例

Curriculum Development and Design Based on the New Model of Production,Teaching and Research——Take Marketing Major as an Example

课程体系是独立学院培养应用型本科人才所采用的基本方案,科学地设置课程体系可保证人才培养的质量,在课程体系设置时应以培养目标和培养规格为出发点,密切注意课程体系设置中的培养目标和相互制约关系。

Curriculum system is the general plan for independent institutes to train application-type talents.Scientific arrangement of curriculum can ensure the quality of talents training.Therefore,curriculum design should take training goal and training standard as the starting point and pay close attention to the training goal of curriculum design and their relationship.