古村落旅游利益主体的利益诉求实证分析——以武夷山下梅古村落为例

Empirical Analysis of Stakeholders' Interest Demands in the Ancient-village Tourism ——Taking the Xiamei Ancient-village as an example

从实证角度研究古村落旅游利益主体的利益诉求,采用均值比较和配对样本T检验方法判断各利益主体利益诉求的先后次序.从实证结果可知:古村落旅游利益主体具有不同的利益诉求,并存在显著性差异,以致各关键利益主体之间就可能存在利益冲突,但是,从中也看出他们具有"古村落保护和发展"的共同目标,这为他们的和谐共生提供可能.

This paper makes the empirical research concerning about the interest demands of the stakeholders in the ancient-village.It judges the order of the interest demands of each stakeholder through the way of means comparison and paired-samples T test.The conclusion is as followed： Stakeholders have different interest demands,so they many have conflicts of interest for their significant different demands.However we also have the idea that they have the common goal of ＂protection and development＂ for the possibility of their symbiosis.