产品设计与文化竞争力

Product Design and Cultural Competitiveness

工业产品的设计常被视为经济活动的一环,其专业价值侧重于为企业服务的个体经济行为和为国家经济建设作出贡献的总体经济行为,但产品设计与构成整体国力不可或缺的文化竞争力之间的关系却被忽略了。本文从若干涉及文化层面的视角切入,阐述了产品设计所包含的文化属性及其积极参与文化认同的建构过程,以及设计创造力与创新文化因素之间相互衍化、互为因果的关系,指出了产品设计对于提升文化竞争力起着至关重要的作用。

Product design is often regarded as a part of economic activity,its value is focused on individual economic behavior of professional services for enterprises and overall economic activity that it contributes to economic development for the country＇s.However,the relationship between product design and cultural competitiveness which is an important part of national competitiveness is neglected.In this paper,the author elaborates cultural property included in product design and the property how to participate in cultural Identity,furthermore,the relationship between creativity of design and cultural factors of innovation is described.Product design plays an important role in enhancing the cultural competitiveness.