湖南电信移动支付运营策略研究

On operation strategies of mobile payment for Hunan Telecom

文章在分类归纳移动支付模式基础上,运用PEST方法分析移动支付业务发展的宏观环境,结合行业现状,采用SWOT法分析了湖南电信的竞争态势,提出了聚集终端制造商、商户发展、客户拓展等组合策略。

On the base of the category description for mobile payments model,this paper gives a detailed analysis on the macro environment of the development of the mobile payments business through the PEST method.According to the current industry status,we adopts the approach of SWOT to analyze the competitive situation of Hunan Telecom,and proposes the portfolio strategy including terminal manufacturer,merchant development,customer development,etc.