大学新生消费行为转变因素调查与分析

A Survey on University Students' Consumption Behavior Transition

通过实地调查对武汉地区部分大学生的消费行为进行分析,并以高中生作为参考对象,发现其消费行为受自身和社会环境方面的影响,并从自身和社会两个方面提出大学生自身要培养正确的消费观念以及社会要进行适当引导的建议。

This Paper analyzes the university students＇ consumption behavior transition in Wuhan region through local survey.Compared with high school students,we find that consumption behavior is influenced by both individual and social environment.From the two perspectives on individual and social,we proposed that university students should develop correct view of consumption behavior and the advice for society to have appropriate guide.