大众传媒与我国体育市场发展的互动研究

A Research on the Interaction between Mass Media and the Development of the Sports Market in China

从大众传媒对居民消费文化的影响入手,讨论我国大众传媒对体育市场发展的促进,分析了大众传媒在体育传播领域的畸变,并倡导大众传媒新的社会角色定位,为大众传媒与我国体育市场之间的和谐发展提供理论参考.

This article tries to discuss the contributing function of Chinese mass media to the development of the sports market in terms of its influence on consumer culture,and meanwhile analyzes the distortion of the mass media in the sports media field,and advocates a new location of its social role,thereby providing a theoretical reference for the harmonious development between the mass media and the sports market in China.