基于层次分析法的家庭购车决策

Selecting Decision of Domestic Car-buying Based on AHP

应用层次分析法,通过建立递阶层次结构和判断矩阵,并结合定性分析和定量评价,对价格相近的几款家用主流车型进行排序和评价,进而做出合理的选择决策。通过实证表明:层次分析法在家用购车决策中是一种非常实用、有效的方法,有较好的应用价值。

AHP（Analytical Hierarchy Process） was used to have evaluated and ranked some or the domestic main fashionable cars, and their prices as well. After building up the hierarchy structure and the judgment matrix, a reasonable selecting decision was made by combinating the qualitative and quantitative analyses. At last, a practical case study was given to show that AHP is a useful and effective method in selecting decision of domestic cars.