武汉城市圈物流企业品牌建设现状及对策

Wuhan City Circle Logistics Brand Building and Countermeasures

当前武汉城市圈物流业发展达到一定水平,但还有相当部分物流企业品牌意识还十分薄弱,品牌建设尚未形成系统,物流企业品牌建设为地方经济和社会发展服务的作用还没有完全显现。研究武汉城市圈物流企业品牌建设的现状,提出了相关对策对武汉城市圈物流企业品牌建设意义重大。

The current development of the logistics industry in Wuhan city circle reaches a certain level,but there are a considerable part of the logistics business is still very weak brand awareness,brand building has not yet formed systems,logistics and brand building for local economic and social development of the role has not been fully apparent.of Wuhan city circle logistics status of brand building,proposed countermeasures logistics enterprises in Wuhan city circle brand building of great significance.